In today's business world, we can’t exist without a website. It helps us showcase our products and services in the best way possible. Websites frequently serve as the first point of contact between our brand and customer. A well-designed website is the first one to be recognized by a customer. So the role of Web design is most important in Digital Marketing. Each and Every digital marketing strategy revolves around a website. A good digital marketing strategy and web design can turn even a casual visitor into a paying customer. We can't deny that digital marketing and web design are connected. Digital marketing is the practice of marketing activities through an online medium. In digital marketing, We need a website. It drives traffic, either organically or through paid advertisements, and for people to take action, such as purchasing a product or making a reservation. And you can't expect your audience to take the desired action if your website is poorly designed. A successful web design has these key components. An effective web-enabling environment is the heart of your digital marketing strategy and can help your organization achieve its goals if it's well-executed. There are several ways that a well-designed web design can aid in various aspects of marketing.