Digital marketing is the process of using digital channels to promote or market products
or services to consumers and businesses. The importance of digital marketing rests on
its ability to expand a doctor’s reach to a larger audience more effectively than
traditional marketing methods. It also allows doctors to track and measure the results
of their marketing campaigns more accurately.
Digital marketing should be used as part of an overall marketing strategy. It should be
used to supplement other marketing activities, such as traditional advertising, PR, and
direct marketing.